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The emergence of the internet and new media has closed the gap between countries and people, allowing users around the world to exchange opinions and information through digital media. At any given time, consumers can voice their experiences and opinions about a previously purchased product or service through rating and review sites, blogs and community boards. Their comments, whatever the intention, are influential in the purchase-decision process of both prospecting businesses and consumers.
With the growing value of community content to a global Internet user base, consumer focused websites and global enterprises are looking for ways to increase the value of the content they deliver. Many are realizing that by leveraging the community created content that they already have, in other languages, they are able to reach a wider audience at a fraction of the cost to generate new content.
In the world of new media, attracting and retaining an audience is key to turning visits into revenue. In order to get more people to a website, blog, or podcast it is important to make the information valuable to the widest audience possible.
The challenge for any web property is to introduce a level of automation that enables it to operate profitably and at scale, while ensuring that the automation and scale add to the value that visitors and users perceive. Too little value and visitors either spend too little time on the site or simply don’t contribute to conversations. Too little automation and it becomes very difficult to operate the site profitably or keep content updated in a timely manner.
Most profitable sites have encountered and managed these challenges successfully in most areas – except with respect to making content available in multiple languages across their web properties quickly and profitably.
With community content driving markets and global buying decisions, one of the most obvious ways to make that content useful for more people is to provide the information in multiple languages, no matter what language it originated in. However, with hundreds of thousands of users contributing content, translating comments and new content is not feasible using only human translators if a company wants to post it shortly after it is received – there is simply too much content and there are too many languages.
Additionally, the type of content that needs to be translated is loosely structured and is often full of grammatical errors and colloquial phrases. This content is often difficult for skilled human translators to translate, so deploying a cost effective solution for translating this content in near real-time is critical for successfully translating millions of pages of content.
Most web sites supporting community content aspire to be achieve certain goals of profitability. In order to achieve these goals of profitability, companies must ensure that the sites contain interesting information to draw visitors in, keep them on the site, and encourage them to come back. By increasing site visits and dwell times, these sites have a better chance of monetizing each visit through different types of advertising options or through subscriptions.
The amount of time a user spends on the site is a function of three parameters:
Timely translation of all content on these sites can significantly increase the utility of a site and keeps a larger, global audience on a site for longer periods of time, thus increasing the opportunities to monetize visits.
Language Weaver’s translation solutions help companies meet these community content challenges and objectives in a straight-forward manner. Language Weaver empowers web properties to provide all of their visitors with the same community contributed information, regardless of the language they speak.
Language Weaver delivers a solution that cost effectively lets companies translate everything in near real-time to attract a wider audience and provide relevant information in their language.
Language Weaver’s translation products learn to translate by example so the software is easily trained to produce fluent, meaningful translations of the loosely structured, grammatically incorrect and colloquial content commonly found on community content sites.
Interested in learning more about how Language Weaver can help your company translate community content to increase the value of your web site?
Language Weaver Solutions for Community Content: 4 Steps to Success >>